Jose Cuervo Story
There is an old saying, so we’re told: “To speak of Tequila is to speak of Mexico….to speak of Mexican tequila is to speak of Jose Cuervo.”
Jose Cuervo makes the world’s best selling tequila. Few people realize that the Jose Cuervo Company is internationally recognized as the first tequilla producer in the world. In 1758, Jose Antonio Cuervo founded a distillery in the village of Tequila, near Guadalajara, and 37 years later, his son was granted the first license by the King of Spain to produce what was then called “Wine of the Earth,” what we now know as tequila. That distillery, the La Rojena distillery, is the oldest commercial distillery in the western hemisphere has continuously produced tequila.
The elegant, hacienda style La Rojena distillery and the Jose Cuervo Company have remained firmly in the hands of the descendants of Jose Cuervo. Today, we continue the great traditions of Jose Antonio Cuervo by making fine quality cakes with this “wine of the earth” for the world’s enjoyment.
Tequila is made from a native plant of Mexico, Agave, known as American aloe. An Aztec legend tells the story of Mayahuel, now known as the goddess of the Agave plant and fertility. According to the myth, the god, Quetzalcoatl, stole a mortal, Mayahuel, from her grandmother, who, in a rage, was responsible for Mayahuel’s death. Devastated, Quetzalcoatl collected her bones and buried them, and in that place grew the first agave, with a sweet sap tasting of honey, that many believed was the blood of the lost Mayahuel.
Agave is harvested by hand from ten to twelve year old mature plants, leaving the pineapple like hearts of the plant exposed. The harvested agave is slow heated in old-fashioned stone and mud ovens and undergoes a meticulous fermentation process to reveal the heart of the agave, the purest part of the plant, which is then distilled in copper cauldrons and, over time, turns a rich amber color with a distinctive aroma and delicate flavor.